South of Philly

During my semester abroad at the Western Carolina University in the US, I’ve attended a social media class. The semester project in this class was the development of a social media marketing strategy for a small to medium-sized company.

As a team, we chose the local sandwich shop South of Philly and developed a marketing guide for the two owners. The guide was supposed to improve their social media marketing. In this 60-page guideline, we also discussed topics like Facebook marketing, Instagram promotion as well as content distribution in addition to the basics of website optimization.